Smriti Mandhana Joins OneAt Brand as Co-Creator and Investor

Ahmedabad: Indian women's cricket team vice-captain and star opener Smriti Mandhana has taken a significant step beyond her cricket career by joining the renowned brand OneAt as a co-creator and investor. This move marks a new era of direct partnership in athlete brand businesses, going beyond the traditional endorsement role.

Smriti will actively participate in product development, marketing strategies, and overall brand expansion for OneAt. She described the collaboration as an excellent opportunity to apply her ideas and experience for the brand's growth, calling it a creative journey rather than just an investment. Experts view this trend as a reflection of top athletes in India leveraging their brand value to become strategic investors and partners, aiming for long-term financial security and legacy building.