Shoppers Stop Launches BTS' Album ARIRANG in India with In-Store Experience

Mumbai: Shoppers Stop, India's premium fashion, beauty, and gifting destination, announced the release of BTS' fifth studio album ARIRANG across the country. The album marks a significant global music moment and brings the highly anticipated comeback of the pop group closer to Indian fans.

To enhance the fan experience, Shoppers Stop has introduced dedicated in-store experience zones, featuring immersive displays, photo opportunities, and BTS-inspired environments. Kavindra Mishra, Managing Director and CEO, emphasized that this initiative aims to connect more deeply with younger customers by offering exclusive fan experiences beyond traditional retail. The album ARIRANG includes a CD, photo card set, photo book, and more, blending BTS' Korean roots with universal themes of identity, emotion, and resilience.

The 14-track album features a range of songs from energetic anthems like "Body to Body" and "Hooligan" to introspective tracks such as "NORMAL" and "Into the Sun," with the lead single "SWIM" conveying a message of resilience. ARIRANG is available at select Shoppers Stop stores in Mumbai, Delhi, Noida, Bangalore, Kolkata, Chennai, Hyderabad, Gujarat, Goa, Jaipur, Guwahati, Chandigarh, Shillong, and other locations.