Director Prosit Roy says ‘Band Baaja Bitiya’ is more than just an ad

MUMBAI: (Mar 13) Director Prosit Roy says his new ad film “Band Baaja Bitiya”, which shows a father arriving with a wedding band to bring back his daughter from an abusive marital home, is a silent protest against a societal evil long brushed under the carpet.

The three-and-a-half-minute film, released on February 25 and featuring acclaimed actor Gajraj Rao, has struck a chord across India with many people sharing their views about it on social media.

Roy, known for his work on film "Pari" and series "Paatal Lok" season one, said when the story came to him, he thought about how his father would react in such a situation.